Master of Fashion Management (MFM) (previously known as Apparel Marketing and Merchandising (AMM) is a twenty-year old program offered by the Department of Fashion Management Studies (FMS) in nine NIFT locations and launched in NIFT Chennai in 2007. This programme prepares the students to take on the marketing, merchandising, retailing, branding and other functions for the fashion business firms.

 The objective of the programme is to impart apparel specific marketing, merchandising and management education to the students to empower them to be well equipped professionals. The programme sharply focuses on convergence of domestic and export marketing, merchandising and innovation management, IT integrated marketing strategies, merchandising and management from fiber to fashion and from concept to consumer, e-business, internet and retail technologies, along with emerging fields like Intellectual Property Rights. 

 The current batch of Fashion Management students carried out their internships with leading national and international organizations.