The objective of the two year Master Programme in Fashion Management (erstwhile AMM) that started in 1987 is to develop managerial talents in the field of fashion marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors. Students undergo rigorous education in buying, merchandising (retail and export), retail operations, advertising, forecasting, international marketing, international trade practices and project formulation. They are exposed to
creative merchandising/marketing, innovative fashion management practices, direction of fashion trends and business practises through field visits and industry internships. They have the right blend of hard and soft skills ans possess the right attitude to enter the middle management of any growing organisation.
Program Structure
Semester I
- Basic Product & Manufacturing related Knowledge: Design, Fabric, Patterns, etc.
- Principles of Fashion Marketing, Merchandising & Management & Retailing
- Economic Analysis & Statistics
- Information Technology
- Minor Research Project
Semester II
- Marketing Research & Consumer Behaviour
- Global Textiles & Apparel Product Market Characteristics
- Retail Merchandising & Advanced Export Merchandising
- Quantitative Techniques & Operations Research
- Management Accounting
Semester III
- Marketing Strategies & Brand Management
- International Marketing
- Fashion Forecasting & Product Development
- Financial Management & International Finance
- Human Resource Management
- Supply Chain Management & E-Business
- Customer Relationship Management
- Visual Merchandising
- Intellectual Property Rights
Semester IV
- Graduation Research Project
Content
Year 1
In the first year the programme introduces concepts and principles of marketing, merchandising and management with a focus on fashion business. Product related knowledge and marketing skills are the thrust areas. Towards the end of the year the students are exposed to the dynamics of an organization through an eight week fashion industry internship and training programme, which enables them to integrate classroom learning with practical experience.
Year 2
In the second year, the emphasis is on application of knowledge and skills acquired in the first year. As part of the curriculum, the student carry out sectoral studies and involve themselves in rural development projects. They also undertake company sponsored graduation research projects to integrate the learning of previous semesters.
Careers
The programme offers a solid platform for those wishing to pursue careers in International Marketing, Fashion Merchandising, Brand Management, Retail Buying and Global Sourcing, Product Development, Retail Management, Visual Merchandising, Export Merchandising, Management Consulting, Fashion Education, Retail Technology, etc. |
