Fashion Communication is one of the newest, most exciting avenues to open up in the fashion and lifestyle industry. With the multitude of domestic and international brands, companies and designers exploding into the Indian retail scenario, it has become essential for each of them to develop a unique brand identity, and maximize its visibility. This is made possible by fashion communication professionals, who excel in extending the design strategy beyond the domain of the product, to include all aspects of communication design.

The Fashion Communication programme encompasses areas such as visual merchandising, exhibition & display design, graphic design, fashion journalism, styling, photography, advertising and public relations, specific to the fashion and lifestyle industry. At the exit level therefore, equipped with an intensive skill, knowledge and concept base, Fashion Communication students emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion and lifestyle industry.

Content

Year 1
Common Foundation Programme in Design

Year 2
Students will receive inputs in the fundamentals of communication and design through courses that employ the pedagogical tools of theory, exploration, and application. Spread over two semesters, the process of introduction and orientation to communication design is addressed through subjects like Fashion Studies, History and Philosophy of Design, Communication Concepts & Processes, Writing Skills, Consumer Behavior in Fashion, Computer Application, Graphic Design, Visual Merchandising, Photography, Design Methodology and Integrated Term Project.

Year 3
The third year delves deeper into the core discipline areas with greater emphasis on creatives. In the fifth and sixth semesters, the approach evolves from cognition to problem solving. Subjects like Visual Merchandising, Graphic Design, Styling and Photography, and Fashion Journalism are studied in more detail, with emphasis on project work. After the fifth semester, students explore craft clusters in the interior states of India to understand the richness and the needs of the craft sector: Communication Design solutions are proposed for promotion and upliftment of the crafts. At the end of both semesters, students go to the industry to take up Internship projects, so as to understand the actual industry environment and also apply their learning.

Year 4
The students will develop a deeper understanding of their area of specialisation through further research, contextual studies, seminars and design projects.

Careers
Fashion Communication is a specialised programme that enables students to acquire communication skills pertinent to the Fashion and Lifestyle Industry. Four exit level profiles are envisaged overall: Graphic Design, Visual Merchandising and Retail Space Design, Styling and Photography, and Fashion Journalism.

Star Employers

Pantaloon, Shopper's Stop, Marks & Spencers, Christian Dior, Lifestyle, Benetton, Liberty, Freelook, Lopez Designs, Marie Claire, Images, Times of India, Asian Age, Couture Asia, Femina, FDCI, MTV, NDTV, Times Now, Headlines Today, Perfect Relations, Wizcraft, Ogilvy & Mather, Lintas, etc.