The objective of the two year Master of Fashion Management (MFM) Programme (erstwhile AMM) started in 1987 is to develop managerial talents in the field of marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors.
Students undergo rigorous education in buying, merchandising (retail and export), retail operations, forecasting, international marketing, international trade practices and project formulation. They are exposed to creative merchandising/marketing, innovative fashion management practices, directions of fashion trends and business practices through field visits and industry internships. They have the right blend of hard and soft skills and possess the right attitude to enter the middle management of any growing organisation.
The preliminary semester forms a platform to bring students from diverse backgrounds at parity. The semester creates a foundation with research methodology, design thinking, digital design, professional communication, IPR and builds on developing contextual knowledge in design through culture studies, outbound workshops and fashion language.
The next semester reinforces advanced research methods and augments design focus through introduction of specialised electives in a collaborative approach. Students choose from design electives cutting across disciplines such as Space & Interactive Design, Craft Studies, Costume Studies, Fashion Innovation, Interface Design, Ergonomics, Design for Special Needs and Functional Textiles. Monitored research and design projects encourage students' to ideate research and propose original approaches to existing research in the selected area of specialisation. At the end of year one, the students undertake industry internship during the summer break to gain real life industry experience .
The second year builds on progressive futuristic applications through trend research and forecasting and projects to demonstrate clear evidence of originality of thought and approach towards the final individual outcome in their areas of specialisation. Craft studies and sustainable systems embrace the global concerns and practices into learning. Inputs on design entrepreneurship inculcate entrepreneurial abilities which the student proposes to the industry/governmental/private/NGO/ international organisations through interactive projects. This approach encourages the student to act as an incubator for industry interface.
The knowledge and skill acquired during the course work culminates into a final dissertation which is demonstrative of student’s personal ideas and investigation towards the realisation of an original body of work.
Students graduating from this programme would be equipped to hold key positions in large fashion or corporate houses, and in related fields like accessories, craft, textiles, forecasting, special needs, publications, media, lifestyle products, new product development, graphics etc. based on the area of specialisation pursued by them. The graduates would be able to contribute in Research and Development in Government and private agencies. The Master of Design programme would enable the graduates to become scholars and contribute to the teaching community as well..
90 (30 seats each at Kannur, Mumbai & New Delhi)