Bachelor Programmes | Master Programmes

M.Des. (Master of Design)
M.F.M. (Master of Fashion Management)
M.FTech. (Master of Fashion Technology)

The objective of the two year Master Programme in Fashion Management (erstwhile AMM) that started in 1987 is to develop managerial skills in the field of fashion marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors. Students are exposed to creative merchandising/marketing, innovative fashion management practices, fashion forecasting and trends and business practices through field visits and industry internships.
The programme inculcates in the students the right attitude to be part of the middle management of any growing organisation.

Content

Year 1
In the first year the programme introduces concepts and principles of marketing, merchandising and management with a focus on fashion business. Product related knowledge and marketing skills are the thrust areas. Other areas of study include Marketing Research & Consumer Behavior, Global Textiles & Apparel Product Market Characteristics, Retail Management and Advanced Export Merchandising, Quantitative Techniques & Operations Research and Management Accounting. Towards the end of the year the students are exposed to the dynamics of an organisation through an eight week fashion industry internship and training programme, which enables them to integrate classroom learning with practical experience.

Year 2
In the second year, the emphasis is on application of knowledge and skills acquired in the first year. Areas of study include Marketing Strategies & Brand Management, International Marketing, Fashion Forecasting & Product Development, Financial Management & International Finance, Human Resource Management, Supply Chain Management & E-Business, Customer Relationship Management and Visual Merchandising.  As part of the curriculum, students also carry out sectoral studies and involve themselves in rural development projects. They also undertake company sponsored graduation research project to integrate the learning of previous semesters.

Careers
The programme offers a solid platform for those wishing to pursue careers in International Marketing, Fashion Merchandising, Brand Management, Retail Buying and Global Sourcing, Product Development, Retail Management, Visual Merchandising, Export Merchandising, etc.

Star Employers
Adidas Group, Aditya Birla Group, American Pacific Enterprises, Arthur Anderson, Arvind Mills, Ashima Group, Benetton, Blackberrys, Busana Apparel Group, Calvin Klein, Carrefour, ColorPlus, Francis Wacziang Pvt. Ltd., GAP India, Givo, Indian Terrain Clothing pvt. Ltd., ITC Wills, Koutons Retail india Ltd., Lacoste, Li & Fung, Lifestyle, Mast Lanka, Next Impulse, Nike Inc., Piramyd, Raymond, Reebok, Reliance Retail, Shopper's Stop, Spencer’s Retail, Steve & Barrys, TCNS Ltd., KSA Technopak, The Home Store, Tommy Hilfiger, Triburg, Trident Group, Tukatech Inc., VF- Arvind Brands Ltd., Welspun Group, YKK Fastening Products Group, etc.