Dr. Beeraka Chalapathi

Associate Professor

Department: Accessory Design

Additional Role: CAC

Email: beeraka.chalapathi@nift.ac.in

Contact: 9841108773

Scopus: https://www.scopus.com/authid/detail.uri?authorId=59184623800

Linkedin: https://www.linkedin.com/in/beeraka-chalapathi-5a524017/?originalSubdomain=in

Beeraka Chalapathi and Rajini, G., 2022. Consumer preference for organic fabrics vs non-organic fabrics in Indian fashion: A market segmentation study using K-means. Annals of Forest Research, 65(1), pp.4176–4192.
Beeraka Chalapathi and Rajini, G., 2022. Exploring the dimensions of green brand equity and their impact on purchase intention towards sustainable apparels. Annals of Forest Research, 65(1), pp.3387–3403.
Beeraka Chalapathi and Rajini, G., 2024. Millennial consumers stance towards sustainable fashion apparel. Salud, Ciencia, Tecnologia – Serie De Conferencias, 3, p.885.
Beeraka Chalapathi and Rajini, G., 2024. An empirical analysis of the effect of user behavior based on marketing sustainable fashion. Salud, Ciencia, Tecnologia – Serie De Conferencias, 3, p.883.

Beeraka Chalapathi, 2022. In-store promotional practices and its impact on repurchase intention towards apparel in selected retail shops in Chennai. Virtual International Conference on Application of Analytics in Managerial Decisions, VELS Institute of Science, Technology and Advanced Studies, Chennai, 18 February 2022.
Beeraka Chalapathi, 2022. Consumer acceptance of leather products as sustainable products or durable fashion products – An investigative study within Chennai. International Conference on Industrial Revolution and Innovations in Management, Science & Technology, Education & Humanities, Research Education Solutions, Chennai, 24 April 2022.
Beeraka Chalapathi and Govindhasamy, 2022. A deep perspective on the user behavior analysis towards sustainable fashion. National Conference on Innovative Business Trends in Raising India, School of Commerce and IQAC, Dhanraj Baid Jain College, Chennai, 4 June 2022.

Completed – Project I: PTSLP – Sea Shell Crafts Product Development & Training
Completed – A range of convertible utility bags for carrying diapers which can be converted into diaper changing station – Vaya Lift Pvt. Ltd.
Completed – Design development of jewellery for Mr. Pasupathy