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Assistant Professor

Department: Fashion and Lifestyle Accessories

Additional Role: Linc CC FP, Literary Club Advisor

Email: hema.yuvaraj@nift.ac.in

Contact: 9710333305

Research Gate: https://www.researchgate.net/profile/Hema-Yuvaraj-2?ev=hdr_xprf

Linkedin: https://www.linkedin.com/in/hema-yuvaraj-6972464b/

Research Interests

  • Fashion Trends
  • Arts, Crafts and Handicrafts
  • Leather Goods
  • Fashion Marketing

Area of Expertise

  • Leather Products & Goods
  • Design Process
  • Product and Accessories Design
  • Craft Integration and Interventions on Products
  • Problem Solving and Creative Thinking
  • Visual Merchandising

Educational Qualifications

  • B.Des (F&LA)
  • MBA (Marketing)

Work Experience

  • K.H Exports, Chennai
  • National Institute of Fashion Technology, Chennai
  • Hamstech Institute of Design, Hyderabad

Conference Publications

  • Hema Yuvaraj, 2025. Refining luxury: The emergence of sustainable practices in high-end fashion. Proceedings of the International Conference on Emerging Trends of Sustainability in Apparel and Textiles (ICETSAT 2025), PSG Coimbatore, p.304.
  • Hema Yuvaraj, 2025. The intersection of Indian craftsmanship and global luxury. LIMFA 2025, Rathinam College of Arts and Science, Coimbatore, p.363.
  • Hema Yuvaraj, 2025. How social media and AI are redefining youth fashion. Proceedings of the International Conference on Recent Trends in Textile and Fashion 2K25, KSR College, Thiruchengode.
  • Hema Yuvaraj, 2025. Sustainable chic: Designing installations that inspire sustainability. IFTK International Conference 2025, Kollam.

Languages Known

  • English
  • Tamil
  • Hindi

Hobbies

  • Tanjore Painting
  • Texture Painting
  • Scuba Diving
  • Swimming