A+ A A-
  1. Home
  2. Dr. Kaustav Sengupta

 

Associate Professor & Link CP F&LA

Department: F&LA

Additional Role: Director Insights - VisioNxt Trend Insights Lab

Email: kaustav.sengupta@nift.ac.in

Contact: 9176655090

Research Gate: https://www.researchgate.net/profile/Kaustav-Sengupta-5

Linkedin: https://www.linkedin.com/in/kaustavsenguptachennai/

Website: https://www.kaustavsengupta.net/

Research Interests

  • Foresights
  • Color Bio Behaviour
  • Artificial Intelligence
  • Design Research
  • Youth Psychology
  • Trend Analysis

Area of Expertise

  • Forecasting and Fashion Foresights
  • Color Psychology and Color Forecast
  • Youth Psychology
  • Indology
  • Artificial Intelligence
  • Design Research

Educational Qualifications

  • PhD, M.Des, AI PGP, B.Sc, B Fine

Work Experience

  • Head Designer at Tata International Limited
  • Creative Head at Clarion
  • Head Designer at Khimjee Hansraj
  • Worked for Hyundai
  • Worked for Kia
  • Worked for Zara
  • Worked for Vodafone
  • Worked for Plan UK
  • Worked for Wild Republic
  • Worked for Vaya LLC
  • Worked for Nokia
  • Worked for Nike

Journal Publications

  • SenGupta, K., 2024. A framework of augmented design process: Development of footwear concept designs using Artificial Intelligence. In: Emerging Trends in Leather Science and Technology. Springer. ISBN: 9819997534.
  • SenGupta, K., 2015. Fashioning the Future: Swimming beyond the big wave. In: India Business Of Fashion Report 2015 - Volume XII. No 1. The Images Group. ISBN: ISSN0972-9739.
  • SenGupta, K., 2014. The Dynamics of Denim. In: The Denim Bible India. Images Multimedia Pvt. Ltd. ISBN: B01BSQXDL2.
  • SenGupta, K., 2014. The 'Youth' in India: A Panoramic Overview. In: Images Yearbook 2014 Volume XI No.1. Images Multimedia Pvt. Ltd. ISBN: ISSN0972-9739.
  • SenGupta, K., 2012. The Denimisation of Youth. Sportswear International India, 17(1), pp.64–67.

Conference Publications

  • SenGupta, K., 2011. Designing Fashion through Social Media using Collective Intelligence. Fashion Colloquium by IFFTI. IFFTI: International Foundation of Fashion Technology Institutes, London.
  • SenGupta, K., 2013. Colour Emotion and Colour Image Association of Black and White: A Study among Indian Urban Youth. AIC Colour 2013: 12th Conference. International Color Association, UK.
  • SenGupta, K., 2013. Expansion, Collaboration and Up-Gradation of a Social Media Based Collaborative Creative Learning Swarm. Fashion Colloquia Series. IFFTI and London College of Fashion, London.
  • Kumar, R.K., SenGupta, K., Sehgal, S.S., and Poornima, 2024. Deep Vision: A Robust Dominant Colour Extraction Framework for T-Shirts Based on Semantic Segmentation. In: International Conference on Intelligent Computing, Communication and Information Security, Jaipur, India. Published in Springer book series: Algorithms for Intelligent Systems. Available at: https://link.springer.com/chapter/10.1007/978-981-99-1373-2_1.
  • Kumar, R.K., SenGupta, K., Sehgal, S.S., and Poornima, 2023. A Robust Approach for Categorising and Fine-Grain Classification of Indian Ethnic Wear. In: International Conference on Computing, Communication, Security and Intelligent Systems, Kerala, India. Published in Springer book series: Algorithms for Intelligent Systems. Available at: https://link.springer.com/chapter/10.1007/978-981-99-8398-8_4.
  • Kumar, R.K., SenGupta, K., Sehgal, S.S., Poornima, S., and Nandhini, L.K., 2023. Study on Colour-Emotion Association for Happiness Among the Indian Youth Using Artificial Intelligence. In: International Conference on Applied Soft Computing and Communication Networks (ACN'23), Bangalore, India. Published in Springer book series: Lecture Notes in Networks and Systems (LNNS). Available at: https://link.springer.com/book/9789819720033.

Ph.D. Scholars Guided/Ongoing

Ms. Amrutha M, Sustainable Fashion Adoption among the Youth of India, Ongoing

Projects Completed/Ongoing

1. IPR and Geographical Indication (GI tag) for 2 handicrafts of Puducherry, Villianur miniature terracotta craft and Thirukannur papier mache craft, completed, 2009

2. Jewellery Design Project for Alokki India Pvt. Ltd, 2016

3. Training the designers, Trend research and toy design for Wild Republic USA, Therapeutic toys, companion toys, hard toys and plush toys, 2017

4. Bag design for Vaya LLC, Mothers bag, lunchbox bag, lifestyle products, 2018

5. Sea shell based handicrafts design and training program under PTSLP Govt. of Tamil Nadu, 2019

6. Zonal and Youth Color Forecast development for Indian home- colors for Nippon Paint India Ltd. 2019

7. Zonal and Youth Color Forecast development for Indian home- colors for Nippon Paint India Ltd. 2024

8. A project of National Importance funded by Ministry of Textiles Govt of India to set up a forecasting method, an AI Deeplearning model and AI taxonomy under the VisioNxt Trend Insights and Forecasting Lab, NIFT India, 2019 to 2024, Delhi & Chennai

9. Saree Renaissance: Mapping Indian Trends And Consumer Mindsets To Create Saree Designs For The Youth Cohort Of India for Prakash Silk Kancheepuram, 2025

Honors & Awards

  • 'Ajai Shankar Memorial Award' from Export Promotion Council for Handicrafts (EPCH) for contribution in design and trend in handicrafts sector of India - 2020
  • 'Social Impact' award for social work - 2017, Madras Management Association (MMA) & Konrad Adenauer Studying
  • Award of Excellence, BAA - Sourcing Consultants Association, 2023
  • Best Unit Head: NIFT Chennai - National Institute of Fashion Technology, 2008

Languages Known

  • English
  • Hindi
  • Bengali
  • Tamil (not fluent)

Hobbies

  • Reading
  • Researching historic facts
  • Painting
  • Data Analytics