Assistant Professor
Department: Department of Fashion Management Studies
Additional Role: NIL
Email: Jayaraj.s@nift.ac.in
Contact: 8807894567
Linkedin: https://www.linkedin.com/in/jayaraj-s-12878917/
Research Interests
- Brand Management
- Consumer Behavior
- Fashion Marketing
- Fashion Merchandising
Area of Expertise
- Brand Placements in Movies
- Export Merchandising
- Fashion Marketing
- Fashion Brand Management
Educational Qualifications
- Ph.D. (Pursuing) in Marketing & Branding
- Masters in Fashion Management
- Bachelor in Textile Technology
Work Experience
- KH Exports Pvt. Ltd.
- Ambattur Clothing Ltd.
Conference Publications
- Jayaraj, Brand placement impact on Millennials and Gen Zs for selected Indian regional Tamil movie. Proceedings of the Integrating Equity & Diversity in Business for a Sustainable Future (IEDBSF 2025).
Languages Known
- English
- Tamil
- Hindi (to speak)
