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We are happy to announce the Project ‘PRATIBHA’ by NIFT in collaboration with the Ministry of Electronics and Information Technology (MEITY) for creating a Digital platform for Craft and Rural businesses. The project aims to encourage young entrepreneurs to collaborate with artisans to develop co-owned, sustainable, creative and cultural enterprises.

As a first step, a Design Challenge has been launched to identify candidates and enterprises that would be enrolled for this opportunity. The application portal is now live at and the brochure and Design Challenge document may be referred for further details.