Assistant Professor, Fashion and Lifestyle Accessories
Educational Background – Ph.D.
Title of Dissertation –“Celebrity Endorsement in Social T.V. Commercials in India: 2000 to 2012”
Area of Teaching and Research - Publication Design, Semiotics & Letterforms, Colloquium, Aesthetics, Graphic design, Packaging, Sketching, Advertising, Design Innovation etc.
Brief Introduction –
Dr. Ajay Kumar is an Assistant Professor with the department of Fashion & Lifestyle Accessories and the Centre Coordinator for F&LA, NIFT Raebareli. He is a Ph.D. in Applied Arts (Visual Arts) and specializes in Celebrity Endorsement in Advertising. Passion for design, creativity and interdisciplinary research brought him to join NIFT in the year 2019 at NIFT, Raebareli. He has done research and has been an academician now for 4.5 years. He specializes in Celebrity Endorsement, Social TVC, Indian TVC, Graphic Design, Design & Innovation. He has several publications in the area of Celebrity Endorsement and Social TVC in India in national and international journals.