Dr. Bhaskar Banerjee

Associate Professor, Fashion Management Studies (MFM)

Gandhinagar Campus

Dr. Bhaskar Banerjee

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  • bhaskar.banerjee@nift.ac.in
  • Link - Campus Coordinator
LinkedIn Profile
Dr. Bhaskar Banerjee is an Associate Professor in the Department of Fashion Management Studies at the National Institute of Fashion Technology (NIFT), Gandhinagar. He brings over 20 years of combined industry and academic experience and specializes in retail management, entrepreneurship, e-commerce, and sustainability. He teaches retail management, research methods, entrepreneurship, and related areas across undergraduate and postgraduate programmes. He holds a Master of Commerce from Allahabad University, a Master of Fashion Management from NIFT Delhi, and a PhD examining retail crowding and consumer purchase behaviour. He recently completed a 10-day Faculty Development Programme at the Indian Institute of Management Ahmedabad (IIMA), strengthening his capabilities in contemporary management education and case-based pedagogy. His research interests include retail management dynamics, marketing strategies, e-commerce growth, consumer behaviour, and sustainable practices in fashion. He actively contributes to academic discourse through research presentations at international and national forums, including the IFFTI conference in Amsterdam, London College of Fashion, and Banaras Hindu University. Dr. Banerjee engages with academic and professional communities as an invited guest speaker and jury member at organizations including the Ahmedabad Management Association and National Institute of Design. He mentors students and emerging professionals and contributes to knowledge-sharing initiatives.