Dr.Sougata Banerjee is presently working as an Associate Professor in NIFT Kolkata in the Department of Fashion Management Studies. He joined NIFT in November, 2005. He was entrusted with various academic administration responsibilities in his tenure. Ho competency area is Merchandising, Retailing, Marketing, Consumer Behaviour, Brand Management etc. He is a PhD Supervisor too and under him 3 Scholars have completed their PhD. He executed various Central & State Government Projects on behalf of NIFT. He has around 70 research paper publications and presentations under his credit.