About

Dr. Indranil Saha

Assistant Professor, Fashion Management Studies (MFM)

Kolkata Campus

About

Dr. Indranil Saha

faculty-1

indranil.saha@nift.ac.in
ERP
Literary Club

LinkedIn Profile

About

Dr. Indranil Saha is an Assistant Professor in Fashion Management Studies at the National Institute of Fashion Technology (NIFT), Kolkata. He is currently serving as the campus UI-ERP. He has more than eleven years of academic and professional experience across fashion, design, technology, and management education.
His research focuses on consumer behaviour and cultural contexts, technology-enabled fashion innovation, sustainable fashion, and emerging consumer trends. His work includes research on 3D-printed fashion products, androgynous fashion, luxury bridal wear, visual aesthetics and perceived quality, textile crafts and wellbeing, and ethical consumption. He has published multiple Scopus-indexed academic research articles and actively explores interdisciplinary approaches integrating design, psychology, technology, and management. He also mentors students and contributes to curriculum development and research-oriented teaching.
Dr. Saha teaches undergraduate and postgraduate courses in Fashion Basics, Self & Society, Luxury Fashion Business, Data Analytics, Organizational Behaviour, and Research Methods. He is interested in Tagore songs and Indian classical music, the Shankar technique of New Age dance, interdisciplinary research, creative thinking, emerging technologies, and contemporary fashion cultures. He actively engages with students through mentoring, industry-oriented activities, and research guidance.

Completed PhD in Design from the Indian Institute of Technology Hyderabad (India) and Swinburne University of Technology (Australia) in 2023. Thesis title: “Reconceiving Bridal Fashions Through 3D Printing Technology: A Framework for Design and Adoption of 3D Printed Bridal Wear Among North Indian Brides.”

Completed a master's in Fashion Management from NIFT, Kolkata in 2015.

Completed a bachelor's in Fashion Technology (Apparel Production) from NIFT, Delhi in 2013.

Currently pursuing a Master of Arts (Psychology) from IGNOU

1. Saha, I., Mathew, D. (2025). Impact of Visual Aesthetics on Perceived Quality and Purchase Intentions Among Gen Z Fashion App Consumers. In: Chakrabarti, A., Singh, V., Onkar, P.S., Shahid, M. (eds) Responsible and Resilient Design for Society, Volume 6. ICoRD 2025. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-96-5503-8_2
2. Saha, I., Bhandari, U., Datta, S. (2025). Contribution of Textile Crafting Towards Skill Enhancement, Personal Growth, and Mental Well-Being of Gen Z. In: Chakrabarti, A., Singh, V., Onkar, P.S., Shahid, M. (eds) Responsible and Resilient Design for Society, Volume 7. ICoRD 2025. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-96-5507-6_34
3. Saha, I., Padhi, D.R., Jain, R. (2026). Exploring Indian Millennials’ Motivations for Using Wearable Activity Trackers (WATs) Through the Lens of Self-Determination Theory (SDT). In: Bhutkar, G., Tom, S., Roy, D., Abdelnour-Nocera, J. (eds) Designing for Tomorrow: Innovation and Equity in Global Interaction Design. IDID 2024. IFIP Advances in Information and Communication Technology, vol 747. Springer, Cham. https://doi.org/10.1007/978-3-032-00777-3_3
4. Saha, I., Akanksha, and Basu, D. ‘Androgynous Fashion from the Concept to Consumers: An Empirical Study’, in Research into Design for a Connected World. Springer, pp. 727-737. https://doi.org/10.1007/978-981-16-0041-8_60
5. Saha, I. and Mathew, D. J. ‘The Influence of Personal Traits on Indian Millennial’s Adoption of 3D Printed Fashion Products’, in Research into Design for a Connected World. Springer, pp. 119-131. https://doi.org/10.1007/978-981-16-0041-8_11
6. Som, S., Mathew, D. J., Phillipson, S., Saha, I. ‘Enhancing creative learning methods by immersive virtual reality: A pilot study in classroom environment’, in Research into Design for a Connected World. Springer, pp. 745-756. https://doi.org/10.1007/978-981-16-0119-4_60
7. Saha, I., Bhandari, U. and Mathew, D. J. ‘A Study on Consumer Awareness Towards Green Fashion in India’, in Research into Design for a Connected World. Springer, pp. 483–494. https://doi.org/10.1007/978-981-13-5974-3_42
8. Saha, I. and Mathew, D. J. ‘Ethical Ideologies in Purchasing Attitudes Towards Counterfeit Fashion Brands’, in Research into Design for a Connected World. Springer, pp. 211–222. https://doi.org/10.1007/978-981-13-5977-4_18
9. Saha, I. and Mathew, D. J. ‘Perceptions and Dynamics Affecting Acceptance of 3D-Printed Bridal Lehenga in India’, in International Conference on Industry 4.0 and Advanced Manufacturing. IISC Bangalore Springer, pp. 197-211. https://doi.org/10.1007/978-981-15-5689-0_18
10. Saha, I. and Mathew, D. J. ‘Evaluation of Gender Identity through Fashion Photographs: A Qualitative Study’, in International Conference on Recent Trends and Sustainability in Crafts & Design. IICD Jaipur, ISBN: 978-93-5473-781-7
11. Saha, I., & Banerjee, S. ‘Organic Cotton in the Readymade Garment Division with special reference to Consumer Preference’, in International Conference on Textile and Clothing;
Book Chapters
12. Saha, I., & Mathew, D. J. New age zero waste sustainable apparel industry: Design practices, innovative approaches, and technological intervention. In Circular Economy and Sustainability (pp. 489-506). Elsevier. https://doi.org/10.1016/B978-0-12-819817-9.00035-1

2009 – Award under the scheme of Scholarship for College and University students of the Govt of India (West Bengal Higher Secondary Examination, State Merit Rank – 271)
2015 – Gold Medalist (Best Academic Performance in MFM 2013-15; NIFT, Kolkata)
2018-20 – MHRD funded PhD fellow in Design (SRF) at IIT Hyderabad; Partnered PhD - IIT Hyderabad scholarship at Swinburne Institute of Technology, Melbourne.
2019 – Certificate of Excellence for Outstanding Doctoral Research in Design 2019 by IIT Hyderabad
2019 – A Distinguished paper at the International Conference on Research into Design 2019 by IISC Bangalore
2019 – Best Paper Award at National Conference on "Seeing A.I. in Fashion 2019” by NIFT, Kannur
2021 – Research Excellence Award (PhD Students) – 2021 by IIT Hyderabad
2025 – A Distinguished Paper at the International Conference on Research into Design 2025 by IIT Hyderabad