Dr. Lipi Choudhury is an Associate Professor with the Department of Fashion Management Studies at NIFT Mumbai with a teaching expertise in Buying and Planning, Visual Merchandising, Brand Management, Strategic Management and Luxury Marketing. Currently, her areas of research encompass analysing consumer behaviour, digital trends and sustainable consumption. She is an alumnus of MFM programme (AMMM 2002-04) from NIFT Bengaluru. She joined NIFT as a faculty in 2009. Prior to that she was the Head Buyer for Allen Solly Menswear (ABFRL).
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