About

Dr. Raj Kumar

Assistant Professor, Fashion Management Studies (MFM)

Gandhinagar Campus

About

Dr. Raj Kumar

faculty-1

raj.kumar2@nift.ac.in
Campus Coordinator (CC)
Literary Club

LinkedIn Profile

About

Dr. Raj Kumar is an Assistant Professor in the Department of Fashion Management Studies at the National Institute of Fashion Technology (NIFT), Gandhinagar. He specializes in Marketing Management, Digital Marketing, Consumer Behaviour, Brand Management, Sales Management, and Fashion Business. With over fourteen years of academic, research, and industry experience, he contributes to teaching, curriculum development, mentoring, and institutional activities.

Dr. Kumar’s research interests include sustainable marketing, consumer behaviour, fashion marketing, digital transformation, fashion entrepreneurship, sustainability, branding, and innovation. His early research focused on rural marketing and biogas technology, including studies on biogas adoption, market potential, and sustainable energy solutions. His portfolio includes a Scopus and UGC-CARE indexed publication on domestic biogas digesters in Muzaffarpur. His research subsequently expanded to emerging fashion and digital technologies, including NFTs, 4D printing, and the metaverse. His recent work examines consumer preferences for Indian and international fashion brands, specialized garment storage services using SERVQUAL, and digital visibility and design intelligence for sustaining Lucknow Zardozi. He also holds a registered copyright for the Integrated Approach Marketing Model for Green Energy and Organic Farming.

He contributes to conferences, entrepreneurship, innovation, and professional development programmes, while mentoring students and exploring sustainable, technology-enabled opportunities in fashion and creative industries.

Completed PhD in Business Management from University of Calcutta, in 2021. “Marketing of Biogas Technology in Rural Bihar – Potentials and Problems: A Study on Muzaffarpur District”.

Completed PG (MBA) in Marketing from University of Pune, in 2009.

Completed UG (BBA) in Marketing from BRA Bihar University, in 2006.

Other Qualifications and Certifications

1 Diploma in Computer Application – Zenith Computer Education, Ranchi.
2 Fundamentals of Digital Marketing – Google.
3 Leadership & Motivation: Key for Success – Lead Yourself – Rama University, 2019.
4 Digital Marketing Fundamentals – IIDE – The Digital School, 2022.
5 Fundamentals of Digital Marketing Using Social Media Platforms – Ministry of Electronics and Information Technology, 2022.
6 User Interface Design – Ministry of Electronics and Information Technology, 2023.
7 FIA – Studio Carbon, Gandhinagar, 2024.
8 Foundations of Digital Marketing and E-commerce – Google Career Certificates, 2025.
9 Attract and Engage Customers with Digital Marketing – Google Career Certificates, 2025.
10 Google Ads for Beginners – Coursera Project Network Certificates, 2025.

1. Kumar, R. (2021). IAMM – Integrated Approach Marketing Model for Green Energy and Organic Farming. Copyright Registration No. L-107021/2021; Diary No. 17140/2021-CO/L.

Journal Publications – Peer Reviewed

2. Kumar, R. (2016). Major stakeholders of development, deployment and promotion of biogas technology: A study on Muzaffarpur district of Bihar. Global Journal of Multidisciplinary Studies, 5(10). ISSN 2348-0459.

3. Kumar, R. (2017). A study on the potential of biogas as a cooking medium in India: Study done at micro level. Global Journal of Multidisciplinary Studies, 6(4). ISSN 2348-0459.

4. Kumar, R. (2017). Biogas technology: An overview of digester models. Global Journal of Multidisciplinary Studies, 6(9). ISSN 2348-0459.

5. Kumar, R. (2020). Market potential for domestic biogas digesters in Muzaffarpur district of Bihar. Journal of Xi'an University of Architecture & Technology, 12(5). ISSN 1006-7930.

Scopus and UGC-CARE indexed.

6. Kumar, R. (2021). A study on rural Bihar potential to supply cooking heat energy requirements using biogas. Journal of the Maharaja Sayajirao University of Baroda, 55(1), VI. ISSN 0025-0422. UGC-CARE indexed.

Published Conference Papers / Proceedings

7. Kumar, R. (2024). A study on NFT's opportunities and challenges: Global vs. Indian perspective. In International Conference 2024 on Intertwining Sustainability with Mission Life: Fashion, Entrepreneurship and Cultural Integration in Harmony (ISBN 978-81-958086-9-4).

8. Kumar, R. (2024). Shape-shifting textiles: Exploring the potential of 4D printing for sustainable and versatile fashion. In International Conference 2024 on Intertwining Sustainability with Mission Life: Fashion, Entrepreneurship and Cultural Integration in Harmony (ISBN 978-81-958086-9-4).

9. Kumar, R. (2026). Consumer preferences for brand attributes: Indian vis-à-vis international fashion brands. In अस्ति प्रारंभ: स्थायित्व और सशक्तिकरण – Research Confluence on Tradition, Innovation, and Rising India (Vol. 2, ISBN 978-81-958086-7-0).

10. Kumar, R. (2026). Assessing the feasibility of specialized garment storage services in emerging Indian markets: A SERVQUAL-based investigation. In अस्ति प्रारंभ: स्थायित्व और सशक्तिकरण – Research Confluence on Tradition, Innovation, and Rising India (Vol. 1, ISBN 978-81-958086-4-9).

11. Kumar, R. (2026). Digital visibility and design intelligence as tools for sustaining Lucknow Zardozi. In अस्ति प्रारंभ: स्थायित्व और सशक्तिकरण – Research Confluence on Tradition, Innovation, and Rising India (Vol. 2, ISBN 978-81-958086-7-0).