Shiva A. Raja is an Assistant Professor in the Department of Fashion Communication at the National Institute of Fashion Technology (NIFT), Kangra. He joined the institute in 2022 and currently serves as the Continuing Education Programme Coordinator, Entrepreneurship Club Advisor, and Editor of Giri Samvad, the institute's annual Hindi magazine.
He holds an M.Sc. and M.Phil. in Mass Communication from I.K. Gujral Punjab Technical University, qualified the UGC-NET in JMC, and is currently pursuing a Ph.D. at Guru Nanak Dev University, Amritsar. Prior to joining NIFT, he served as an Assistant Professor for three years in the JMC Department at I.K.G Punjab Technical University, a State Government University in Punjab. With over eight years of combined academic and industry experience in media and communication design, he teaches Brand Identity Design, Brand Strategy, Craft Research, Advertising, Visual Culture, Design Innovation and Entrepreneurship. His research work has been presented at several national and international conferences and published in reputed journals.
Beyond academics, Mr. Raja mentors’ students in entrepreneurship and professional development. He encourages market awareness, critical thinking, and a strong news sense while actively participating in academic outreach, institutional initiatives, and interdisciplinary collaborations that strengthen industry-academia engagement.