Dr. Vikas Kumar is an Associate Professor and the Campus Academic Coordinator (CAC) at the National Institute of Fashion Technology (NIFT), Patna. He possesses extensive professional and academic experience within the Department of Fashion Management Studies (FMS). His primary domain expertise spans apparel merchandising, consumer behavior, marketing management, and visual merchandising. Through his leadership roles, he guides institutional academic administration and shapes curriculum implementation to enhance design management education in the region. His research interests focus on sustainable business practices, retail marketing, and operational dynamics within the fashion industry.

He actively guides academic researchers as a supervisor and contributes to scholarly discussions regarding retail experiences and market trends. Furthermore, he advances institutional knowledge by driving academic collaborations and evaluating industry-centric student research initiatives. Beyond his core academic duties, Dr. Kumar engages heavily in regional industry outreach and community development programs. He collaborates with state departments to boost local handlooms, crafts, and the design-led startup ecosystem in Bihar. Additionally, he dedicates time to mentoring students, organizing major campus events, and serving as an external expert for multiple organizations in the region.