Inspired by the brilliant, counted-thread Soof embroidery of Gujarat, the logo honors the deliberate geometry stitched by its female artisans. The interlocking triangular shapes directly replicate the craft's signature motifs, symbolizing structured growth, deep-rooted heritage, and the sharp vision of the women who craft these masterpieces without having a single pencil sketch. A heritage of unbroken colorful threads, interlaced and imbedded in Soof.

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Inspired by the brilliant, counted-thread Soof embroidery of Gujarat, the logo honors the deliberate geometry stitched by its female artisans. The interlocking triangular shapes directly replicate the craft's signature motifs, symbolizing structured growth, deep-rooted heritage, and the sharp vision of the women who craft these masterpieces without having a single pencil sketch. A heritage of unbroken colorful threads, interlaced and imbedded in Soof.