His research activities focus on the integration of technology with fashion and apparel. His research interests include fashion forecasting, data mining, information technology, wearable technology, and technology-driven solutions for the apparel sector. His research papers have been published in peer-reviewed journals and presented at national and international conferences. In February 2026, he presented “Conscious Health Wear – Rule-Based Recommendations for Elderly Wearables” at the International Conference on Design Principles and Practices at Sapienza University of Rome, Italy.