Assistant Professor, Fashion Management Studies (MFM)
Patna CampusDr. Rishikesh Kumar is an Assistant Professor in the Department of Fashion Management Studies at the National Institute of Fashion Technology (NIFT), Patna. He specializes in fashion management, marketing, consumer behaviour, retail management, and business analytics. With over 15 years of experience spanning higher education and industry, he teaches postgraduate courses and actively contributes to curriculum development, academic administration, student mentoring, and industry engagement. He has held various academic and administrative responsibilities and works closely with industry partners to bridge the gap between management education and professional practice. Dr. Kumar's research focuses on consumer behaviour, sustainability, fashion retail, digital marketing, luxury brand management, and entrepreneurship. He earned his Ph.D. in Management from Magadh University and has published research papers in national and international journals.
He has presented research at reputed academic conferences and authored a book on consumer behaviour. His work also includes conducting workshops for artisan communities on marketing and livelihood development, reflecting his commitment to applied research and sustainable growth. Beyond teaching and research, Dr. Kumar mentors students in internships, industry projects, and career development. He regularly organizes academic events, seminars, workshops, and industry interactions that enrich experiential learning. His interests include academic leadership, institutional development, community outreach, and promoting sustainable business practices. He believes in fostering innovation, lifelong learning, and meaningful collaboration between academia, industry, and society.