Mr. S. Jayaraj

Assistant Professor, Fashion Management Studies (MFM)

Chennai Campus

Mr. S. Jayaraj

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  • jayaraj.s@nift.ac.in
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Mr Jayaraj is an Assistant Professor in the Department of Fashion Management Studies and specialises in Fashion Marketing and Branding. He teaches Fashion Management subjects like Fashion Merchandising, Marketing, Consumer Behaviour, Neuro Marketing, Export Merchandising, and more to postgraduate and Undergraduate students. He joined NIFT in the year 2014. He previously served as Assistant Manager – Product Development from 2010 to 2014 and as a Style Manager at Ambattur Clothing Private Ltd between 2006 and 2008. He is currently pursuing his PhD from NIFT, focusing on Film and its Impact on Gen Z with a perspective of Fashion and Lifestyle brands.

He has held key roles including Centre Coordinator (Fashion Management), Student Development Coordinator, IT Unit In-Charge, and faculty advisor for Literary, ESSE, and Cultural Clubs. He has coordinated Fashion brands roadshows (Indian Terrain AW'17, OTTO SS’2016), launched NIFT Chennai's semesterly magazine Reflections (2018 onward), mentored student projects/internships, and served as co-Nodal Officer for admissions (2018-2019) and core team for placements (2016-2019).