Bharghavee Kumar Iyer is an Assistant Professor in the Department of Fashion Management Studies at NIFT Raebareli, with experience in academia and industry. Her expertise spans fashion and luxury brand management, consumer behaviour, digital marketing, marketing communications, e-business, and fashion forecasting. She holds a B.Des. in Fashion Design from NIFT Chennai, a Master of Fashion Management from NIFT Bengaluru, and an MBA in Luxury Brand Management from Mod’Art Paris. Her research interests centre on design education, curriculum development, constructive alignment, student mental health and well-being, consumer behaviour, branding, and the evolving relationship between culture, craft, and markets. She contributes to academic and institutional projects involving brand strategy, product development, entrepreneurship, artisan capacity-building, and public-sector collaborations. Her work particularly emphasizes translating research and industry practice into relevant, applied learning experiences for students and communities. Alongside teaching and research, she mentors students, supports interdisciplinary campus initiatives, and engages in outreach programmes focused on branding, digital readiness, and market access. She is deeply interested in literature, travel and visual culture bringing these interests into her teaching to encourage curiosity, reflection, and confidence across fashion, design, craft, and emerging business contexts. Past: She previously served as CC-FMS from January 2022 to December 2024.