Dr. Vidhu Sekhar P is an Assistant Professor of Fashion Management Studies at the National Institute of Fashion Technology (NIFT), where he specializes in marketing, fashion marketing research, international marketing, organizational behavior, and strategic management. He brings a strong combination of academic leadership and corporate experience to his role, having joined NIFT in 2022. Prior to his current position, he served as the Head of the Kannur University Centre for Management Studies at the Mangattuparamba campus from 2012 onwards. His background also includes ten years of industry experience in the airline sector at Mangalore International Airport. He earned his Ph.D. in Services Marketing from Kannur University.

His research focuses on services marketing, strategic consumer behavior, and contemporary fashion management practices. Throughout his academic career, he has authored scholarly articles in Scopus-indexed journals and contributed chapters to academic books. In addition to his research output, he previously served as a subject matter expert and resource person for the UGC-Human Resource Development Centre (Academic Staff College) at Kannur University.

Beyond his institutional responsibilities, Dr. Vidhu Sekhar P actively engages in media commentary and public writing. He served as a business news consultant for the Daily Tribune, a national newspaper based in Bahrain, and published analytical articles in national dailies such as The New Indian Express and The Free Press Journal. He maintains a keen interest in mentoring students and contributing to public discourse on contemporary business and economic trends.