Anupam Saurav
NIFT Graduate
2008
Current Occupation
Head of Sports brands at Decathlon sports India
Select Campus
Hyderabad
Select Department
Bachelor of Fashion Technology
80 words summary write-up.
Experienced professional with a demonstrated history of performance and ownership.
Transformational leader with expertise in strategizing growth at scale, full funnel marketing, building cross-functional teams and leveraging data to drive decisions.
Key Skills :Leadership, Business and Team project building, Brand Strategy , Retail Marketing Strategy & Transformation, Growth Marketing, Customer & Revenue Growth, Performance Marketing, Omnicommerce Industry – Retail, Sports,Brand, Marketing, Ecommerce, Fashion
200 words detailed write-up including current position, career arc and major milestones.

2010 - till today : Decathlon sports India

** Aug ‘24 - Current Business Head - Sports Brands Responsible for building and leading Business project of Sports Brands for Customer, revenue and Brand image growth of sports brand at India

** 2021 - Aug 2024 : CMO - Branding, Strategy, Growth, Digital Responsible for building and leading transformation topics like Customer growth, Media mix, CRM/Retention, marketing investments, Brand marketing powered by social media and influencers.

** 2016 to Jan 2021 Head of Business (Sport Brands) Responsible for building projects to achieve Customer growth, Brand Awareness, Customer happiness and higher Market share and improve overall efficiency keeping in mind the company's long term vision.

** 2010 to 2016 : Head of Business team (Purchase,Supply ,Development & Sourcing) Built new zone of sourcing and production at West and South of India with passionate , expert team of professionals and new suppliers

** 2009 to 2010 Taffles India(Kiabi france ) : Leader for Purchase,Supply ,Development

** 2007 -2009 Creative Limited : Leader for Product development and new brand onboarding