Dr. Harleen Sahni is Professor in Department of Fashion Management Studies, National Institute of Fashion Technology, Gandhinagar, India. She holds a PhD degree the area of customer experience management from Faculty of Management Studies & Research, Aligarh Muslim University. She has more than 20 years of experience in academics. Her area of teaching include Customer Experience Management, Fashion Brand Management, Supply chain Management and Consumer Behaviour, Dr. Sahni is actively involved in research and has contributed around 45 research papers and 15 case studies in various national and international publications including Emerald Publishing, Bloomsbury Fashion Central, India Case Research Centre, AIMA Journal of Management & Research, IBS, Journal of Global Marketing, Abhigyan,d Journal of Marketing & Business Communication and Palgrave MacMillan. She has presented papers in conferences such as IFFTI in London and Los Angeles, TIWC conference in Poznan, PLATE in Nottingham, ANZAM in New Zealand, UUM-IMBRe in Langkawi, International conferences organized by NIFT Mumbai, Gandhinagar and Hyderabad; and AIMA in New Delhi. She is a Reviewer for Emerald Emerging Markets Case Studies (EMCS) and Spanish Journal of Marketing (ESIC), Emerald Publishing. Her current areas of research are Consumer Behaviour, Sustainability, and Customer Experience Management.