Publications:

Book:

Command to Market: The Story of Agricultural Transition in Russia. Vista International Publishing House, Delhi, 2006.

Case Handbook of Fashion, Retail and Management (Edited). Pragul Publications, New Delhi, 2017.

Asst. Editor of EDI Update for 2001-2003.

Worked as Editor of the Periodical “Managing Fashion” from 2007-2010.

Book Chapter:

Ambassador Garment: Domestic Expansion Vs Foreign Entry. Case Handbook of Fashion, Retail and Management (Edited). Pragul Publications, New Delhi 2017, PP 15-28.

Half Baked Initiative: Participatory Approach to Craft Cluster Development. Case Handbook of Fashion, Retail and Management (Edited). Pragul Publications, New Delhi 2017, PP 208-230.

Trademark for Fashion and Creative Industries. In the Book Manual for Intellectual Property Rights for Fashion Industry, 2015.

Co-authored a Book Chapter titled “Farm to Fashion Model & Other Sustainable Development Practices of National Institute of Fashion Technology, Bhubaneswar: A Case Study from India”, published in the book “Green Metric in Higher Education – Measuring and Reporting on Sustainability Initiatives at Higher Education Institutions”, by Springer Nature in 2026.

Research Papers:

Co-authored a Research Article titled “Consumer Behaviour and Attitude towards Home Textiles” published in the Journal of Emerging Technologies and Innovative Research, Vol. 12, Issue 1, January 2025.

Co-authored a Research Article titled “Emerging Trends in the Indian Home Fashion Textiles Market Post Covid19”, in journal Scope, Vol. 15, No. 01, March 2025.

Co-authored a Research article titled “A study of brand experience dimensions affecting the age wise lingerie buying behavior of counsumers in India”, published in the Journal of XI’AN University of Architecture & Technology. JAXT Journal, Vol. XII, Issue III, March 2020.

Co-authored a research article titled “Socio Economic Study and Prospects of Handloom Sector of Himachal Pradesh” in the International Journal of Business and Management Invention (IJBMI), Vol. 10, Issue 02, 2021.

Published an article titled “Revival and Repositioning of Handloom Sector of Himachal Pradesh”, in the journal “Sambodhi”, Vol. 44, No. 1(I), 2021.

Analysis of Critical Control Areas for Integration of Cotton-Textiles-Apparel Value Chain of Ethiopia. Conference Proceedings, 4th International Conference on Cotton, Textiles and Apparel Value Chain in Africa, Bahirdar, Ethiopia, 2015.

“Social Media: A Sustainable Tool for Marketing Communication?” in “Asian Journal of Business Management & Technology (AJBMT)”, ISSN2393-9702, Vol.1(1), January-March(2015), pp. 39-47.

“An Exploration of the Use of Sportswear by Youth” in IMPACT: International Journal of Business Information Systems and Technology (IMPACT: IJBIST); Vol. 1, Issue 1, Jun 2016, 5-16.

“A prospective study on online marketing of Small and Medium Enterprises (SMEs) of services sector in India” in International Journal of Applied Research (IJAR), ISSN: 2394-5869, 2015; 1(9): 910-914.

“Perceived Risk and Purchase Intentions of Consumers in Buying Handloom Product through E-Commerce.” CPJ Global Review, Vol. 14, July 2022.

“Socio Economic Study and Prospects of Handloom Sector of Himachal Pradesh” in International Journal of Business and Management Invention (IJBMI), Vol No. 10, Issue No. 02, Year of Publication Feb 2021.

“A Study of Brand Experience dimensions affecting the age wise lingerie buying behavious of consumers in India”. Journal of XI’AN University of Architecture and Technology, Year of Publication Nov. 2020.

Slow Fashion: A Strategic Approach For Sustainable Clothing In India; published in conference proceeding of International Conference On Emerging Trends In Traditional; Technical Textiles; ISBN: 978-93-5156-700-4 APRIL 11TH - 12TH 2014, NIT Jalandhar (India).

“Environmental Friendly Clothing: An Emerging Trend In The Indian Fashion Industry”. Journal of Management Value & Ethics. Vol. 7 No. 4, Oct-Dec 2017.

Creating Sustainable and Effective Business Models: The Case of SoleRebels. Conference Proceedings, XIV International Conference on Business, Economics, Law, Language and Psychology (ICBELLP), August 2019.

Consumer Awareness and Acceptance of Environment-Friendly Fashion in India. International Conference on Sustainability and Business [SUSBUS 2018], Indian Institute of Management (IIM), Kolkata.

Prospects of Smart Textiles; Opportunities and Challenges. Conference Proceedings, 18th International Annual Conference of the International Foundation of Fashion Technology Institutes (IFFTI), Beijing Institute of Fashion Technology (BIFT), Beijing, China, 2016.

Problems and Prospects of Sustainable Fashion: A Case Study of Kotpad Natural-dyed Handloom Cluster. Conference Proceedings. 18th International Annual Conference of the International Foundation of Fashion Technology Institutes (IFFTI), Beijing Institute of Fashion Technology (BIFT), Beijing, China, 2016.

News Paper Articles:

Published an OpEd Article titled “GI Registration alone not enough to boost Handloom Sector”, in the national print “Political and Business Daily”, on 11th August 2026.

Published an OpEd Article titled “Enhancing market access for handloom in the EU market”, in the national print “Political and Business Daily”, on 29th July 2026.

Published an OpEd Article titled “Renaissance of Indian Handloom Sector under Modi Regime”, in the national print “Political and Business Daily”, on 2nd July 2026.

Published an OpEd Article titled “Fashion industry needs to use renewable energy in big way”, in the national print “The Pioneer”, on 1st May 2025.

Published an OpEd Article titled “Gandhian approach to industrialization is ideal”, in the national print “The Pioneer”, on 2nd October 2026.

Published an OpEd Article titled “Global Opportunities growing for Indian handloom sector”, in the national print “The Pioneer”, on 8th August 2024.

Published an OpEd Article titled “India’s rooftop solar scheme can be a game changer”, in the national print “The Pioneer”, on 26th Feb 2024.

Published an OpEd Article titled “Strategy to mitigate urban heat in Odisha”, in the national print “The Pioneer”, on 16th Feb 2024.

Published an OpEd Article titled “Power of nonviolence in Gandhi’s Khadi”, in the national print “The Pioneer”, on 2nd October 2023.

Published an OpEd Article titled “Address challenges in handloom value chain diligently”, in the national print “The Pioneer”, on 7th August 2023.

Published an OpEd Article titled “Beating plastic pollution: Role of Gen Z crucial”, in the national print “The Pioneer”, on 5th June 2023.

Published an OpEd Article titled “Microplastic pollution: One of biggest threats to ecosystem”, in the national print “The Pioneer”, on 19th October 2022.

Published an OpEd Article titled “Gandhi’s Khadi: A nonviolent action for sustainable fashion”, in the national print “The Pioneer”, on 2nd October 2022.

Published an OpEd Article titled “Needed: Export-led handloom clusters in each State”, in the national print “The Pioneer”, on 7th August 2022.

Published an OpEd Article titled “International Mother Earth Day: Time for Recalling Vedic Wisdom”, in the digital print daily “Ommcom News”, on 5th June 2022.

Published an OpEd Article titled “Revisiting Khadi for sustainable fashion”, in the national print “The Pioneer”, on 2nd October 2021.

Published an OpEd Article titled “Handloom from Farm to Fashion for Atmanirbhar Bharat”, in the national print “The Pioneer”, on 7th August 2021.