Ms. Akanksha Dayma

Assistant Professor, Fashion Management Studies (MFM)

Kangra Campus

Ms. Akanksha Dayma

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  • akanksha.dayma1@nift.ac.in
  • Project I/C
  • Cultural Club
LinkedIn Profile
Ms. Akanksha Dayma is an Assistant Professor in the Department of Fashion Management Studies at NIFT Kangra, specializing in Artificial Intelligence, Business Analytics, and Digital Marketing. She teaches undergraduate and postgraduate courses while actively leading research on the application of AI in fashion business, consumer behaviour, and marketing strategy.

Ms. Dayma brings over a decade of combined industry and academic experience. She began her professional career in the textile sector, where she gained expertise in yarn manufacturing, production planning, quality control, and maintenance before transitioning into digital and performance marketing. She joined NIFT in 2022 and served as the Social Media Incharge for NIFT Kangra from 2022 to 2024, contributing significantly to the institute's digital outreach and communication initiatives. Currently holds the position of Project Incharge of NIFT Kangra campus and executed various consultancy projects.

Her research interests include artificial intelligence in fashion, business analytics, digital marketing, AI-driven consumer engagement, influencer marketing, customer acquisition, consumer behaviour, and the circular fashion economy.