About

Dr. A Srinivasa Rao

Professor, Fashion Management Studies (MFM)

Hyderabad Campus

About

Dr. A Srinivasa Rao

srinivasa.adipudi@nift.ac.in
DVO, Nodal Officer (Sweden)

LinkedIn Profile

About

Dr. Rao is a Professor of Management Science & specializes in OB/HRM. He received his PhD from JNTUH. He teaches undergraduate, postgraduate & PhD courses and leads research in sustainable practices, OB/HRM. He joined NIFT in 2005 with 12 years of prior industry experience. He previously served as Head of FMS Department, Hyderabad from 2019 to 2022; CI&DL from 2011 to 2014; RIC from 2007 to 2013.

2018

Completed PhD in OB/HRM from JNTUH, Hyderabad. Thesis title: "Change Management Practices in Indian Textile & Apparel Industry – An Empirical Study".

1994

Completed Master's in Business Administration from Kakatiya University, Warangal

1991

Completed Bachelor's in Science from Osmania University, Hyderabad

2012

Completed UGC-NET in Management Science; Completed APSET in Management Science; Completed JNTUH eligibility for Lectureship in Management Science.

2025-26

Awarded Executive Certificate in Internationalization of Indian Higher Education under UC San Diego Global Initiatives. Certified ‘Entrepreneurship Educator’ under Stanford University Ventures Program; Certified ‘Trainer’ under IFC program.

His case study published in ‘The Case Center’, UK was subscribed and used in reputed global institutions.

His workshop at Addis Ababa and HR manual for ETIDI were highly appreciated.

He was instrumental in signing of the MOU with FIT, New York, ESMOD, Germany, and University Boras, Sweden.

He was credited for grooming female entrepreneurs.

As a PhD guide, his mentee scholars achieved credible recognition for craft-related works and entrepreneurship.

As a member of the prestigious ‘Global Speakers Group’, presented as a panel speaker at several prestigious institutions globally.

Member of the panel of evaluators for the prestigious IFFTI global network.

Regular invitee at CII, FICCI, and FTCCI events.

2005

A consumer satisfaction survey of National Handloom Expo for APCO, Hyderabad.

2007

Management Development Program for handloom weavers' cooperative societies, Weaver Service Center, Hyderabad.

2008

Product diversification workshop and registration of GI for Nirmal Craft, DC (Handicrafts), GOI.

2009

Induction training program for newly recruited staff, M/s. Lifestyle.

2011

Brandix human resource audit for Brandix India Pvt Ltd.

2012

A market research study on market potential assessment and new product development for Kottapalli handloom cluster, Karimnagar, sponsored by APCO, Hyderabad.

2013

Capacity building training program on dress making for Jan Sikshan Sansthan, Guntur.

2013

Setting up franchise stores for the brand 'Lepakshi' for AP Handicrafts Development Corporation (APHDC), Hyderabad.

2014

NPGEL training project for capacity building of women.

2015

Successfully implemented a two-month workshop for ETIDI officials and HR executives of garment industry representatives of Ethiopia in Addis Ababa, Ethiopia. Prepared an HR manual for the garment industry in Ethiopia.

2016

SERP project for fashion design and development.

2021-22

GI Day cum workshop at Hyderabad on GI-registered crafts of Telangana and Andhra Pradesh states under the Research & Development scheme.

2022-23

Course curriculum preparation for Satavahana University, Karimnagar.

2023

'The Repository - Indian Textiles and Crafts', 'Warangal Durries' craft document.

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Dr. A Srinivasa Rao

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