Dr.M.Annaji Sarma is a Professor of Marketing , specializing in Fashion Marketing , Design Management , Merchandising, Retailing, Consumer Behavior, Branding, CRM, Luxury Brand Management ,Experiential Marketing, with 32 years of Experience in Handling Academic Administration , Research, Teaching, Examinations , Interviews and Selection: at NIFT, Consultancy and Projects. He was also
A)Ex. Chair person:-Board Of Studies-Design and Technology, Satavahana University, KarimNagar, Telangana
B) Ex.Chairperson-Department of Fashion Management studies . As Chairperson Headed 15  campuses of NIFT Management programme and designed world class curriculum for MFM programme. 
C)Worked as Director-NIFT Hyderabad as director for a brief period.
D)Ex.Member of NIFT SIAC on Research .
F)Always a member of selection and Interview panel for Management students selection of NIFT as a Member for the last 10 years.
G) Ex.Campus Academic Coordinator-NIFT Hyderabad.

Trained in Strategic Retailing in Singapore , Established NIFT-Mauritius management programme and Worked with NIFT_ETIDI Project, Ethiopia for the development of Textile Industry in Marketing related areas.
Trained Sales Professionals of Raymond, Lifestyle, Arvind Retail Brands; APCO(Handloom Brand), Roman Island, Baby Island etc. on Marketing, Merchandising, Retailing, Sales, CRM.
Delivered lectures at Various Management colleges and published and presented papers at various national and international forums and conferences including recently held RAIS conference at Princeton, USA.

Handled various Hand loom, Handicraft related projects including Marketing, IPR related projects and Registration  and Protection of Handicrafts of  Chhattisgarh under GI.
Developed on line courses MOOCS on Apparel Marketing and Apparel Retailing, for NMEICT-MHRD NPTEL.