T. Praveenraj is an Assistant Professor in the Department of Fashion Management Studies at NIFT Kannur, with over 15 years of professional and academic experience in retail planning, supply chain management, and marketing. He earned a B.Tech from Anna University, Chennai, and an MFM from NIFT Chennai. Worked as Supply Chain Manager at Adidas groups. Before joining academia, he ran the sports apparel brand Transfigure as its sole proprietor, specializing in business data analytics, supply chain management, fashion merchandising, forecasting, and strategic planning.

At NIFT, he teaches Big Data Analytics, Supply Chain Management, Omni-Channel Planning & Buying, Digital Marketing Analytics, and Entrepreneurship, with research interests in supply chain optimization, sales forecasting, and inventory control. As Supply Chain Manager for Adidas/Reebok, he oversaw merchandise across 54 stores in Tamil Nadu and Kerala. He architected e-Shopaid, Adidas Group's cloud-based retail management system, introduced the BCG Matrix for stock liquidation, and applied CPM to cut delivery delays. Notable projects include an IoT-based consumer study and AccelTop.com, an AI/ML-driven learning platform.

Beyond academics, he directed marketing and creative production for Transfigure, developed customized sportswear, and forged brand tie-ups such as with SLAM fitness studio. An avid cinema enthusiast, he has watched over 1,275 films spanning 46 languages and 55 genres.