Ashish Satyavrat Sahu is an Indian fashion designer, entrepreneur, and cultural advocate known for promoting Jharkhand's rich textile heritage through contemporary fashion. A graduate of the National Institute of Fashion Technology, he began his career in the fashion industry and later worked with renowned designer Ritu Kumar. Inspired by his deep connection to Jharkhand’s tribal culture, crafts, and handloom traditions, he founded the sustainable fashion brand Johargram in 2020.
Through Johargram, Sahu has successfully transformed traditional tribal textiles into modern streetwear, making indigenous craftsmanship relevant to younger generations and global audiences. His designs draw inspiration from local traditions, including Sohrai art, tribal weaving, and regional handloom fabrics, while maintaining a strong focus on sustainability and artisan empowerment.
Sahu’s work has received national recognition for preserving and promoting Jharkhand’s cultural identity. His efforts have supported hundreds of artisans and weaving families by creating new market opportunities for their crafts. He has also been praised by Narendra Modi for taking Jharkhand’s tribal weaving heritage to a global audience through Johargram.
Today, Ashish Satyavrat Sahu is regarded as one of the leading voices in sustainable Indian fashion, combining innovation, cultural preservation, and social impact through his creative work.