Astha Singla
NIFT Graduate
2015
Current Occupation
Assistant General Manager – Design at Aquarelle India
Select Campus
Select Department
80 words summary write-up.
Astha Singla is a fashion-forward textile designer and Assistant General Manager – Design at Aquarelle, with extensive experience in textile innovation, fabric R&D, and sustainable design. A NIFT Bengaluru graduate, she began her career with Arvind’s Shirting Division before working with leading global brands including Levi’s, Tommy Hilfiger, Diesel, Polo Ralph Lauren, and Superdry. She leads concept development, fabric innovation, and capsule direction, integrating technology with traditional textile practices. Her expertise spans storytelling, wash innovation, responsible design, and future-ready menswear solutions.
200 words detailed write-up including current position, career arc and major milestones.

Astha Singla is a fashion forward textile designer known for her innovation-led approach. A NIFT Bangalore graduate, she built her foundation on strong textile fundamentals, material sensitivity, and a deep understanding of fabric construction and aesthetics.

She began her career with Arvind’s Shirting Division, gaining early exposure to large-scale manufacturing and global product development. With Aquarelle for over the past decade, she has designed for leading international brands including Levi’s, Tommy Hilfiger, Scotch & Soda, Diesel, Polo Ralph Lauren, and Superdry. Her work is recognised for balancing commercial relevance with thoughtful storytelling, fabric innovation, and responsible design practices. She strives to infuse technology into conventional clothing, making it future-ready.

Today, as Assistant General Manager – Design at Aquarelle, Astha leads the design team, driving concept development, fabric innovation, customer onboarding, and capsule direction for global partners. She is particularly known for her expertise in storytelling, fabric R&D, wash innovation, sustainable practices and technology focused design solutions.

Astha’s design ethos is rooted in context, curiosity, and conscious creation. She believes that meaningful design emerges when functionality, emotion, and innovation meet. Her recent work focuses on all-weather shirt innovations, “one-glass water wash” developments, and more responsible garment-ageing techniques, shaping a cleaner and more adaptive future for menswear.

As a consistent NIFT collaborator and jury member, she remains committed to mentoring young designers. With her blend of technical insight and future-facing thinking, Astha continues to push the boundaries of modern textile world.