Astha Singla is a fashion forward textile designer known for her innovation-led approach. A NIFT Bangalore graduate, she built her foundation on strong textile fundamentals, material sensitivity, and a deep understanding of fabric construction and aesthetics.
She began her career with Arvind’s Shirting Division, gaining early exposure to large-scale manufacturing and global product development. With Aquarelle for over the past decade, she has designed for leading international brands including Levi’s, Tommy Hilfiger, Scotch & Soda, Diesel, Polo Ralph Lauren, and Superdry. Her work is recognised for balancing commercial relevance with thoughtful storytelling, fabric innovation, and responsible design practices. She strives to infuse technology into conventional clothing, making it future-ready.
Today, as Assistant General Manager – Design at Aquarelle, Astha leads the design team, driving concept development, fabric innovation, customer onboarding, and capsule direction for global partners. She is particularly known for her expertise in storytelling, fabric R&D, wash innovation, sustainable practices and technology focused design solutions.
Astha’s design ethos is rooted in context, curiosity, and conscious creation. She believes that meaningful design emerges when functionality, emotion, and innovation meet. Her recent work focuses on all-weather shirt innovations, “one-glass water wash” developments, and more responsible garment-ageing techniques, shaping a cleaner and more adaptive future for menswear.
As a consistent NIFT collaborator and jury member, she remains committed to mentoring young designers. With her blend of technical insight and future-facing thinking, Astha continues to push the boundaries of modern textile world.