Dr. Kamma Kshamarpna Babu is an Assistant Professor in the Fashion Communication Department at the National Institute of Fashion Technology (NIFT), Hyderabad. He specializes in digital design, emerging technologies, and technology-enabled communication for fashion education. His areas of expertise include Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), Virtual Experience Design, 3D Modelling, CLO 3D, AutoCAD, Adobe Photoshop, Adobe Illustrator, photography, and digital visual communication. He teaches and mentors students in the application of emerging digital technologies to fashion, design, communication, and creative practice. He holds a PhD in MSME e-commerce and brings an interdisciplinary perspective that connects design, technology, education, and digital business.