Anavila Misra did Knitwear Design from NIFT Delhi and graduated in year 2000. Her first job was at Madura Garments where she worked as Assistant Designer for the brand Louis Phillipe.In 2004, she began working on a craft cluster development project for NIFT in association with the Ministry of Rural Development. The intervention was at all levels – design, production, quality control and marketing – and external industry and individual experts were roped in for the execution of the project apart from the NIFT faculty and students. Between 2007 and 2011, she worked on small projects with weavers and artisans, creating products which could be showcased at exhibitions. In 2011, she founded the brand Anavila. AnavilaMisra's design aesthetic is that of minimalism and purity.