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A client from Coimbatore who wanted to start his own e-commerce business in Fashion Jewelry Segment in India during the year 2015 approached faculty of NIFT Chennai to develop a new brand and collection for targeted consumers. The process was carried out from the market analysis, consumer research, trend & forecast study, concept developments, design development, spec sheets & 3D virtual modeling. The study was followed by consultancy on brand development and marketing strategies. The brand “ALLOKI” was recommended and it has been registered with Trade mark.