Aarushi Garg is a Fashion Communication alumna of NIFT Mumbai, founder of Shiro Mani India, and co-founder of Basant Clothing. Her journey spans fashion communication, trend research, craft engagement, social commerce, and conscious fashion. With experience across WGSN Trend Research for India, Okhai, and leading fashion, media, and luxury platforms like Cosmopolitan and Harper’s Bazaar Magazine as well as the Fashion Design Council of India, she developed a sharp understanding of consumer behaviour, artisan-led design, and brand storytelling. These experiences shaped her vision for Shiro Mani India: a culturally rooted fashion label dedicated to reviving Indian traditional arts through contemporary, sustainable design.