Avantika Gupta, Fashion Communication, NIFT 2017, has built a career at the intersection of storytelling, culture and creativity. Her journey began in editorial as Fashion Sub-Editor at Pinkvilla, before moving into the world of entertainment and content at Big Bang Music, a collaboration between Sony Music and Collective Artists Network. Today, as Creative Partner at Conde Nast India, she crafts branded storytelling across Vogue, GQ, Condé Nast Traveller and Architectural Digest, creating narratives that connect brands with contemporary culture.