A Fashion Management graduate from NIFT Mumbai, Saranda has over 15 years of experience spanning retail, merchandising, e-commerce, and omnichannel business leadership. Her career includes key roles with brands such as Vero Moda, Jack & Jones, ONLY, Westside, and Shoppers Stop. Currently leading Ecommerce and Omnichannel at Shoppers Stop Ltd., she has successfully scaled digital businesses, launched omnichannel initiatives across 250+ stores, and driven transformative growth through technology, performance marketing, and customer-centric retail strategies.