Ms. Srishti Tanwani is the Co-Founder & CEO of Indo Era, a leading Indian ethnic-wear fashion brand that has scaled to over ₹500 crore in revenue without external funding. She holds a Bachelor’s in Information Technology and a Master’s in Fashion Management from NIFT Bhubaneswar, and her early experience in e-commerce shaped her consumer-centric approach to retail.The seed for Indo Era was sown much earlier than 2018 - in childhood, watching her mother run her boutique and seeing how fashion could be personal and empowering. A B.Tech in IT and a Master’s in Fashion Management from NIFT, along with internships at Wooplr and Aditya Birla, gave me early exposure to retail and consumer needs. At 25, Indo Era began from a single room with no external funding, built purely on belief and customer trust.

The defining moment came realizing women had to choose between heavy occasion-wear and mass-produced pieces with no individuality. Everyday ethnic wear that was stylish, comfortable, and affordable didn’t exist. Indo Era was born to fill that gap — today serving 10M+ customers, launching 200 designs monthly, and growing into a proudly bootstrapped ₹500+ Cr brand.