Pooja Ratnakar, a NIFT Delhi alumnus, is a visionary in the crafts sector, dedicated to preserving and promoting India's rich cultural heritage through innovative educational initiatives. As the co-founder of brand, Potli, she has spearheaded a vision to engage children in meaningful explorations of tradition, creativity, and craftsmanship.

About the project

  • Craft-Based Design Project: Wooden Toys, Varanasi, Uttar Pradesh

The tradition of wooden toy-making in Varanasi is an important part of the region’s rich craft heritage, showcasing generations of skilled craftsmanship and cultural storytelling. Created by artisan communities, these handcrafted toys are known for their vibrant colours, playful forms, and artistic appeal.