Dr. Ritika Saxena is an Assistant Professor at the National Institute of Fashion Technology (NIFT), Panchkula, with over thirteen years of academic experience in design, journalism, digital media, and communication. She also serves as the Unit In-Charge, Intellectual Property Rights (UI-IPR), where she oversees institutional IPR initiatives and policy implementation. Her teaching expertise spans User Experience (UX) Design, User Interface (UI) Design, Brand Strategy, Digital Media, Layout and Publication Design, and Journalism.