Lipi Singh is an Assistant Professor in the Department of Fashion Management Studies at the National Institute of Fashion Technology (NIFT), Raebareli, where she currently serves as the Centre Coordinator. She specializes in Retail Merchandising, Fashion Marketing, Retail Management, Omni-Channel Management, E-Commerce Management, Craft Cluster Studies, Consumer Behaviour, Entrepreneurship, Visual Merchandising, History of Costumes (Indian & Global), Design Basics & Fundamentals, Design Development, and Design & Society.